‘If you can dream you can do it’ – Walt Disney
This quote says that imagination has an an important place in human life. Creative thinking and concrete business strategy are two different aspects, so getting them into right balance is a real challenge. When it is to do with creative planning it can be at times hard to find the right way for transforming the imaginative ideas into strategic business ideas. Because imaginative thinking at work not only necessarily is creative but it also needs to be able to focus on the details needed to make the action plan successful. But this can be learnt from one man, who not only mastered the technique, but used it to create a legendary billion-dollar empire.
All of us have heard the name of ‘Walt Disney’. For lots of us he may be the person who created the famous animated mouse for entertainment. But much of his success was thanks to having a very specific approach to realizing his dreams.
To conceptualize strategies at work place, ‘Imagineering’ is a wise approach. This is the term introduced by Walt Disney, which is a combination of two words’ imagination’ and ‘engineering’. Imagineering enabled to transform the dreams, fantasies and wishes of imagination into concrete reality. So to make work interesting an individual needs to put themselves into three shoes of that of the dreamer, the realist and the spoiler (critic).
If an employer dreams of getting his/her incentives every quarter, it is not an innumerable fantasy or an absurd idea. Nothing is censored. Nothing is too absurd or silly as dream can also be beyond imagination. When the employer steps into the shoes of a realist, he/she should be able to achieve the goal sheet within the quarter. As the realist imagineers, the dreamer’s ideas into something realistic and feasible. The employer would try to figure out how to make the ideas work and then sort them out in some meaningful order. Therefore, working for full achievement is very important and this can be possible by working with a “happy” pill. At the same time the employer needs to be a critique by analyzing the work from organizational performance evaluation matrix. As the critic reviews all the ideas and tries to punch holes in them by playing the devil’s advocate.
How do we understand it from our work area perspective? Sample this 🙂
The Dreamer: “I should be getting an incentive every month as I perform better than the rest. What’s the difference between me and the others, all getting salaries irrespective of the performance quotient?”
The Realist: “Is that an unachievable objective? No, I don’t think so but incentive on a monthly basis which I consider as ‘superb’ might not be the benchmark set by my organization”.
The Critic: “Rolling out this incentive program may increase the operational cost of my organization. But look at it from the other side – it does promise an increased productivity. So, yes….maybe this is a good plan!”
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