Nature and Functions of Marketing

Nature and Functions of Marketing Logistics costing Custom Clearance Poverty as a Challenge Indian Economy (1950 – 1990) Indian Economy 1950 – 1990 Rural Development Why Strategic Warehousing Cost Is More Than shipping Costs In Next day Delivery? Development Liberalisation, Privatisation and Globalisation : An Appraisal Development Introduction to Statistics JVM Education Indian Economy on the Eve of Independence Introduction to Statistics IT Enablers in supply chain

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                   INTRODUCTION TO ACCOUNTING      Accounting “Accounting is the art of recording, classifying and summarizing in a significant manner and in term of money, transactions and events which are, in part at least of financial character, and interpreting the results there of. ” Accounting Cycle        Difference between Book keeping and Accountancy. Basis Book Keeping Accountancy Objective Basic objective is to maintain systematic records. Basic objective is to ascertain net profit and financial position. Stage This is a primary stage. This is…

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Human Capital Formation in India

Human Capital Formation in India                                                Human capitalis the stock of competencies,knowledge, social and personality attributes, including creativity, embodied in the ability to perform labor so as to produce economic value.   Sources of Human Capital   Investment in education and health On- the- job training Migration Information about the markets   Physical Capital v/s Human Capital   Physical Capital Human Capital Tangible and can be easily sold in the market. Intangible and is not sold in the market; but its services do. Completely mobile between countries. Not perfectly mobile between countries. Separable from…

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Rural Development

                                              Rural Development Rural Development   Rural development focuses on action for the development of areas that are lagging behind in the overall development of the village economy.     Theypossess few assets. Theyreside in kutcha hutments. Manydo not get to have even two meals a day. Starvation,hunger, malnutrition and ill health Lackbasic literacy and skills Unstable employment   Credit and Marketing in Rural Areas    Rural banking: A critical appraisal   Achievements Increasein both farm and non-farm incomes, output and employment Increasein agricultural production   Chapter – 6 Rural Development       Limitations Highlevel of overdue by the farmers Highloan defaults     Agricultural Market System Agricultural Marketing is the process of assembling, storage, processing, transportation, packaging, grading and distribution of agricultural commodities across the country.     Defects in Agricultural Marketing prior to Independence   Malpracticesin markets like manipulations of weights and measures Lackof market information regarding past and current prices Inadequatestorage capacity Largenumber of middlemen Lackof standardization and grading     Measures to Overcome Defects   Regulationof markets Provisionof physical infrastructure facilities Promotionof cooperative marketing Useof policy instruments by government like MSP, maintenance of buffer stock and distribution of food grains and sugar through PDS.     Diversification into Productive Activities     Diversificationof crop production.   Chapter – 6 Rural Development   Shiftof the workforce from agriculture to other allied activities like live stock, poultry, fisheries etc.   Information Technology (IT) is fast emerging as a viable alternative…

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Economic Reforms

Mindmaps Accountancy

Economic Reforms Economic reform usually refers to deregulation, or at times to reduction in the size of government, to remove distortions caused by regulations or the presence of government, rather than new or increased regulations or government programs to reduce distortions caused by market failure. Introduction to Statistics JVM Education Economic reforms-mindmap Poverty as a Challenge Introduction to Statistics Indian Economy on the Eve of Independence Globalisation and the Indian Economy Liberalisation, Privatisation and Globalisation : An Appraisal

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Employment: Growth, Informalisation and Other Issues


Employment: Growth, Informalisation and Other Issues Employment: Growth, Informalisation and Other Issues Informalisation: Refers to a situation when people tend to find employment more in informal sector of the economy, and less in formal sector of the economy. Sectors of the Indian Economy Indian Economy on the Eve of Independence Indian Economy on the Eve of Independence Are You a Leader or a Compromiser? The important team working Skills you must have to lead your career. Indian Economy (1950 – 1990) THEORY OF CONSUMER BEHAVIOUR Indian Economy (1950 – 1990) PRODUCTION…

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