February 24, 2019

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Tinder-style app for cows tries to help the meat market

Tudder screen grab

So you suppose the courting scene is sort of a meat market? Well, wait until you hear about the newest matchmaking app.

Following the instance of Tinder, UK farming start-up Hectare has launched its personal equal for livestock and referred to as it Tudder.

The app options information profiles of animals from 42,000 UK farms in an effort to help farmers discover the excellent breeding accomplice for their cattle.

Farmers can view photos of bulls or cows and swipe proper to present curiosity.

Hectare Agritech, which additionally runs on-line grain market Graindex, says its goal is “reinventing farm trading – and making farmers’ lives easier”.

It says it has raised greater than £3m from traders and organisations, together with grant funding from authorities schemes, whereas tennis participant Andy Murray is listed as one in all its traders.

Cupid for cattle

Hectare inaugurated its Sell My Livestock web site in 2014 and says one-third of UK farms already use it to commerce animals.

The new app, which hyperlinks to that present web site, is described as “a bit of fun”, with an app retailer description replete with horrible puns.

For occasion, the app “seeks to unite sheepish farm animals with their soulmates” and is designed for farmers “playing the role of moo-pid”.

Hectare’s chief government, Doug Bairner, stated that matching breeding livestock “should be even easier than matching people”.

Listings on provide on Tudder on Monday included pedigree Welsh Black cows from a farm in Conwy, Holstein Friesian heifers from County Cork in Ireland and pedigree Simmental breeding heifers in Oxfordshire.

Farmers who swipe proper on these pictures can then contact the proprietor for additional particulars, dashing up a course of that may usually contain transporting animals over lengthy distances.

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