March 16, 2019

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Primark releases 100% cotton jeans as part of sustainable supply chain initiative | Procurement

Primark releases 100% cotton jeans as part of sustainable supply chain initiative | Procurement

Primark has unveiled a brand new vary of girls’s jeans which are 100% cotton, developed as part of a wider supply chain transparency and duty initiative.

The vogue retailer, with greater than 360 shops in eleven international locations, introduced the brand new jeans this week. Primark has been investing in its supply chain as part of a wider transfer in the direction of sustainably sourced cotton via its Sustainable Cotton Programme, which was launched in India in 2013.

The programme helps farmers develop cotton utilizing extra pure farming strategies, together with minimising the use of chemical pesticides and decreasing water consumption, while additionally rising their incomes. Following the growth of the programme into Pakistan final yr, Primark has introduced that greater than 28,000 farmers throughout each markets have now enrolled within the coaching. Early yr one outcomes recorded in Pakistan are promising, with farmers’ earnings already rising. They are additionally beginning to see common reductions of greater than 20% in chemical pesticide and fertiliser use and greater than 15% in water use.


Developed in partnership with agricultural consultants CottonJoin, and native NGOs SEWA (the Self‐ Employed Women’s Association) in India and REEDS (the Rural Education and Economic Development Society) in Pakistan, the programme trains farmers in probably the most acceptable farming strategies for his or her land. This ranges from seed choice, sowing, soil, water, pesticide and pest administration, to choosing, fibre high quality, grading and storage of the harvested cotton.

“We have been working with Primark since this programme was first launched 2013,” Alison Ward, CEO at CottonJoin. “Not only are we materially changing the lives of farmers and their families in rural cotton communities, but by working closely with Primark and their supply chain partners we have been able to trace the cotton all the way from the farm into products – a challenging but important step towards increased supply chain transparency.”

“These jeans are an important step as we aim to introduce sustainable cotton across our entire product range,” Katharine Stewart, Ethical Trade and Environmental Sustainability Director at Primark. “For us, the aims of the programme are three‐fold: to help reduce the impact of cotton production on the environment, to equip farmers with the skills they need to improve their livelihoods and to offer our customers sustainable products at a great price.”

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