February 14, 2020

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Heineken: utilising JDA Software for demand management and planning | Supply Chain Management

Heineken: utilising JDA Software for demand management and planning | Supply Chain Management

Supply Chain Digital takes a more in-depth take a look at how Heineken is utilising JDA Software’s enterprise options.

Who is Heineken?

Heineken, a world brewer of beer and cider was based in 1864. The group has over 300 worldwide, regional and native drinks and is dedicated to innovation, long-term funding, disciplined gross sales execution and value management.

Through its “Brewing a Better World”​, Heineken embeds sustainability into the enterprise to ship worth for all stakeholders.

Number of staff:  80,000 staff+

Countries working in: 70+ 

How will Heineken profit from JDA Software’s provide chain expertise?

For greater than 5 years, Heineken has been working with JDA Software to remodel its cloud based mostly digital planning capabilities which is at the moment operational in 5 nations (Italy, Netherlands, Spain, Poland and France). 


Heineken has now dedicated to extending its partnership with JDA Software, to shift its technique from gross sales and operations planning (S&OP), to built-in enterprise planning (IBP) to improve the best way it plans its enterprise.

Heineken is utilising JDA Software’s options “to make faster, more well-informed decisions, which directly impact everyone in the value chain,” stated Joost Luijbregts, Senior Director of Global Customer Service, Logistics and Planning at HEINEKEN, attributable to having a few of the most complex and unstable markets on this planet.

“With JDA, we have taken big steps forward – fundamentally changing the way we plan our business in terms of S&OP and scenario planning. As our partnership with JDA continues to strengthen, I am looking forward to working with JDA on our journey towards IBP.”

This new IBP strategy for Heineken signifies that its gross sales, advertising, finance, provide chain and procurement will probably be united on one platform, offering new state of affairs planning capabilities. This has allowed the enterprise to make trade-offs on prices, margins and capability. Since deploying this technique in Europe, Heineken has seen a rise in forecast accuracy, discount in stock-outs and improved stock turns and productiveness.

For extra info on all subjects for Procurement, Supply Chain & Logistics – please check out the newest version of Supply Chain Digital journal.

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