February 14, 2020

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Blue Yonder: a new era of supply chain technology | Supply Chain Management

Blue Yonder: a new era of supply chain technology | Supply Chain Management

Marking its 35th anniversary, JDA Software commits to countless innovation because it declares its rebranding of the corporate identify.

As technology advances at an exponential fee, the world is reworking alongside it to grow to be extra related and empowered. This new technological era is offering clients with a whole bunch of choices, creating new expectations from companies to steadiness supply and demand, drive optimisation and supply a seamless end-to-end expertise. 

With this development comes new complexities and challenges throughout the supply chain trade and Blue Yonder – previously JDA Software – has reimagined its branding to replicate its devotion to countless innovation, and its drive to satisfy the true potential of its clients. 

The firm’s new identify – Blue Yonder – is a reflection of its cloud transformation, product highway map and the rising impression of the limitless potential synthetic intelligence and machine studying applied sciences can present throughout the supply chain, logistics and retail industries.


Following its rebranding, the corporate has additionally refreshed the trade of its firm mission and objective, imaginative and prescient, and choices.

  • Mission and objective – to empower each individual and organisation to satisfy their potential in a advanced world enterprise surroundings

  • Vision – to cut back waste, power and prices required to speed up financial prosperity and world sustainability

  • Offerings – a seamless end-to-end digital fulfilment platform that empowers corporations to intelligently anticipate and fulfill the expectations of their customers 

“After great contemplation and research, we have come to the conclusion that our company brand needs to reflect the major transformation that our business has undergone in recent times. We have outgrown the name and it is time for us to rename the company,” commented Girish Rishi, chief govt officer, Blue Yonder. 

“Today is a momentous, historic day for us, as our 5,300 world associates rejoice the success of a firm that got here to be 35 years in the past and as we place ourselves for the journey past. As we begin a new era with a model identify that represents the realities of as we speak and the aspirations for the long run, we’re guaranteeing that our investments and execution embody the important parts that carry big worth for our 3,300 clients and our companions globally,” concludes Rishi.

For extra info on procurement, supply chain and logistics matters – please take a take a look at the newest version of Supply Chain Digital journal. 

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Image Source: Blue Yonder

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